Custom Booth vs Standard Booth: Which Is Right for Your Brand?

Understanding the Two Main Options

Standard Booth (Shell Scheme)

A pre-built booth provided by the exhibition organizer, typically including basic wall panels, carpet, fascia board with company name, and basic lighting.

Pros

• Quick and easy setup
• Lower upfront cost
• Included in exhibition package
• Minimal logistics required
• Suitable for first-time exhibitors

Cons

• ✗ Limited design flexibility
• ✗ Generic appearance blends with neighbors
• ✗ Size and height restrictions
• ✗ Cannot fully reflect brand identity
• ✗ Less impactful in attracting visitors

Custom Booth (Raw Space / Special Booth)

A fully customized exhibition booth built from scratch on an empty floor space, designed and constructed to your exact specifications.

Pros

• Unlimited design possibilities
• Complete brand expression
• Optimized traffic flow and visitor experience
• Higher ROI through better engagement
• Stands out from competitors
• Can incorporate complex features (LED walls, multi-level structures)

Cons

• ✗ Higher investment required
• ✗ Longer planning and construction timeline
• ✗ Requires professional booth contractor
• ✗ More complex logistics and compliance
• ✗ Needs permits and safety declarations (FS251, RPE)

Our Recommendation